Built Across Disciplines

I’ve always been interested in bringing ideas to life.

My career has moved across strategy, design, entrepreneurship and private aviation. Different disciplines connected by the same curiosity about people, opportunity and how an idea becomes something that works.

I began in enterprise strategy, learning to approach complex business questions through customer insight, market intelligence and financial analysis.

I then took a very different path, founding and building a luxury design and product firm serving private aviation, ultra-high-net-worth residential and commercial clients. Over two decades, I designed interiors, developed products, built teams and supplier relationships, and learned to balance the creative idea with the business behind it.

Over the course of that design practice, I developed a philosophy for thinking about the elements that shape interior experience: Atmosphere, Uniqueness, Refinement and Anticipation, or AURA. AURA took shape during more than two decades of creating interiors and products, and continues to inform my independent writing and creative work.

Today, I bring those worlds together in private aviation, leading experience and innovation initiatives across a global fleet. My work spans strategy, product, hospitality and experience, turning insight and ideas into solutions that can work at scale.

The thread through all of it is curiosity.

I’m interested in why one room stays with us while another is quickly forgotten. Why one product feels extraordinary in the hand. Why a small gesture can change the way an entire experience is remembered.

Those questions continue to shape the way I think, create and work.